Why me?

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You deserve to experience a life of 

happiness, creativity and fulfillment.

I know how difficult it can be to discover your purpose in life. Reprogramming old expectations is our first step before we can discover our true calling. Let go of old beliefs, trust and follow your intuition and find alignment to become your most authentic self.

People I meet tend to be curious about how I got into coaching. Did I always know that helping others was my passion? Well, this is my story. Dive in.


Stepping Into My Authentic Self

As a little girl, I knew I was meant to do something to help others. However, it took me some time to realize that–that something was coaching. Like many others, my primary motivation through my teenage years and early twenties was to please everyone but myself. Many considered me a good girl, a go-getter…

At 25, I started my career in a prestigious, male-dominated field, in the corporate sector in the Middle East and by the time I was 26, had been promoted to a managerial position and had a six-figure income.

To the outside world it looked like I had it ‘figured out,’ but on the inside, I found myself feeling empty and paralyzed. I continued to stay in an unfulfilling job in order to gain outside approval. I constantly measured my worth and success by comparing myself to others.

I would continually ask myself, “What if I don’t make as much money as so and so?”, “What if I make the wrong choice?”, “What would this person or that person, think of me?”, “Will my family agree with this choice?”

I found that my life had been governed by rules, standards, and goals that didn’t belong to me. I had spent the last decade studying human psychology, fascinated by the idea of why some people are successful while others are not. So why was my own success so unfulfilling?         

I needed time to reflect and discover the best version of myself.

It was time to make a change, to rebel and do what I want. And do what I want for ME. I took the time to think about what would truly make me happy. So, I did something daring, I left my previous life. I left all its achievements and expectations behind. I took a deep breath, plunged into my true self and everything became clearer.

Sami Toussi Coaching

My work is comprised of strategic action, motivation, and accountability.

My coaching programs help you transcend obstacles and beliefs that limit your potential, enabling you to create from a place of love rather than fear. It’s all about finding your spark and pursuing things that will make you excited to wake up every day. It’s about seeing work as an opportunity to live in your purpose.  Work will begin to feel like playful experimentation, projects stop being scary and start looking like adventures, failures look like valuable experiences, and success is just the remnants of a beautiful process, not the end goal. It’s about turning fears into positive outcomes and failures into valuable experiences. When you create your ideal reality through action, you will be focused more on the present moment rather than clinging to the past or worrying about the future.

But Why Me?    

What makes me unique as a coach? It’s simple…

Sami Toussi

  • Ample Experience

I’ve been helping smart, successful people make radical life changes since before I was old enough to legally order a glass of Chardonnay.

I have worked 500+ hours as a career and life coach. I’ve helped clients through career transitions, land dream careers, embark on entrepreneurial journeys, launch businesses, write books, feel more confident in public speaking, improve relationships, and much more.

I use measurable, scientific-based techniques to help my clients get rid of distractions and make solid practical plans. In my coaching practice, I use the psychology of motivation to shift thoughts such as “I’m not ready to do that.” to “I can do it and I want to do it.” If you want to tap into your full potential,  then let me help you get started and set yourself up for success.

  • Quality Training

Coaching isn’t always an exact science. But when done well, it brings objective, measurable results.

My studies began with a BA from UCLA. Later, I earned Board-Certification in Life Coaching from the famous Tony Robbins Strategic Interventionist School and Life & Executive Coach Training Program, CCF. Thus far, I have conducted 500+ hours of coaching, and run 30 workshops across the world on the RPP Method.

Obtaining the best possible coaching tools has helped me create concrete, actionable strategies that are proven to help people find focus and gain clarity.

  • Empathy and Insight

As a first generation American, I learned early on how to relate to people from all walks of life. Positive psychology is a central part of my coaching strategy. It helps me take a compassionate but analytical approach to any problem. Once a female leader in a male-dominated industry, I am also able to help women build confidence, become more resilient, and stay courageous in the workforce.

Your Journey Starts Now

We all strive to prove ourselves and to find success even when the odds are stacked against us. But how do we determine what actually makes us happy? How to find the strength that will enable us to thrive?

For me, finding my purpose and cultivating my best self was the key to finding happiness. I believe that I can help you achieve the same. Let’s envision your future together. Let’s discover what truly makes you happy.

Let’s do it!