Learn About Sami Toussi - Business Coach

Learning about Sami Toussi, Business Coach, from her Interview with ShoutoutLA

Recently, I curled up with a cup of coffee and got to write about my pure joy, my online business coaching practice that’s given me the opportunity to work with thousands of clients internationally, where I’ve been able to speak at dozens of venues from Los Angeles to London to Lisbon and has given me the financial freedom and flexibility I’ve always dreamed of. See below some of the questions and responses I gave

Whats one piece of conventional advice that you disagree with?

One piece of conventional advice that I often find myself disagreeing with is the notion that success is solely dependent on working hard. While diligence is undoubtedly important, I believe that true success requires more than just effort. In my practice, I encapsulate success through a framework I've coined as RPP™ (Results, Purpose, Planning). This entails not only setting clear goals and a vision (Results) but also delving into the deeper understanding of one's purpose (Purpose), followed by the meticulous crafting of strategic plans to navigate the most efficient path towards those objectives (Planning). Prioritization is also crucial—knowing which tasks will have the greatest impact and focusing on them first. Merely working hard without this strategic approach and prioritization can lead to burnout and inefficiency. Therefore, I advocate for a more holistic approach that integrates hard work, SMART strategic planning, and prioritization as essential components to achieving success.

Please tell us more about your business. What do you want the world to know about you or your brand and story?

My journey with Sami Toussi International stems from the struggles I faced growing up and the pivotal moments that led me to where I am today.  I grew up feeling like I needed to follow the safe path of earning good grades, being a “go-getter” and following all the rules. After graduating from my dream school, UCLA, I landed a career in a prestigious, male-dominated field in the corporate sector.

Before I knew it, I was a 25 year old expat living in Dubai, managing a large team, leading board meetings and jet-setting around the world. But internally, I was crumbling. I felt like I was living a life that wasn't truly mine, driven by the need for external validation and societal approval.

The turning point came when the strain of this facade began to manifest in my physical and mental health. I decided it was enough. I couldn’t continue down this path of unhappiness and conformity. It was time to rewrite my story, to redefine what success meant to me, not to others.

So, I did exactly that. I made the decision to press pause on my story so I could start a new one rooted in purpose and authenticity. Drawing from over a decade of experience in launching businesses, project management, and understanding human behavior, complemented by two coaching certifications and over 16,000 hours of coaching, I am deeply grateful for the opportunity to pursue my passion today.

At Sami Toussi International, we empower small business owners and new entrepreneurs to create thriving ventures from their ideas. We nurture their strengths and passions, freeing them from societal expectations. Whether pursuing entrepreneurship or career fulfillment, we guide them to craft their own stories and build impactful businesses.

How did you get to where you are today business-wise. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way.

Starting my business was anything but easy. A lot of this was due to my internal dialogue of feeling like, “what the hell am I doing?” Because I’m rooted in efficiency, I felt very lost in what to prioritize and how to start. However, with a background in business, I pulled together a business plan, figured out how I wanted my operations to flow… but getting clients took *persistence* and a lot of failure. The first workshop I ran, 1 person showed - but I gave them the best time of their life. I figured out ways to be strategic, pulled content, requested for a video testimonial… I did what I could with what I had. And this resourcefulness and of course, hiring my own business coach has been a big attribute to start of my success. I’m so lucky now because I have the most wonderful clients in the world, who I have been able to work with for years — seeing them double their business revenue, grow their teams, build new products and service offerings. It gives me such joy to help them take action with strategy, passion and some guidance.